Insightly vs Lasso CRM
Side-by-side comparison for construction teams
Insightly
CRM & SalesModern, scalable Customer Relationship Management software platform for go-to-market teams
Lasso CRM
CRM & SalesCRM for new home builders and real estate developers
| FEATURE | Insightly | Lasso CRM |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Pricing | Freemium | paid |
| Pricing model | freemium | paid |
| Free trial | No | No |
| Platforms | web | web, ios, android |
| Company size | small, mid, enterprise | — |
| Key features | Pipeline management, Lead tracking and scoring, Marketing automation, Workflow automation, AI Copilot for record management, Support ticketing system, AppConnect integrations, Email marketing, Landing pages, Custom dashboards and reporting | Lead management, Sales pipeline, Email marketing, Reporting, Builder-specific |
| Integrations | QuickBooks, Microsoft, DocuSign, Shopify, WordPress, PandaDoc, NetSuite, Workday, ZoomInfo, Unbounce, Slack, Jira, Xero, ADP Workforce Now, Gong, Asana, Calendly, Okta, Gmail | — |
| Best for | Go-to-market teams and businesses that need unified CRM, marketing automation, and customer support in one platform | — |
| Founded | — | — |
| Headquarters | — | — |
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