Lasso CRM vs Keap

Side-by-side comparison for construction teams

Lasso CRM

CRM for new home builders and real estate developers

Small business CRM and automation software to sell more, follow up faster, and grow efficiently

Feature	Lasso CRM	Keap
Category	CRM & Sales	CRM & Sales
Pricing	paid	paid
Pricing model	paid	paid
Free trial	No	No
Platforms	web, ios, android	web
Company size	—	small
Key features	Lead management, Sales pipeline, Email marketing, Reporting, Builder-specific	Marketing automation, Sales automation, Small business CRM, Lead capture and management, Email marketing, Text marketing, Appointment scheduling, Automated invoicing, Reporting and analytics, Mobile app integration
Best for	—	Small businesses looking to automate their sales and marketing processes to save time and increase revenue
Founded	—	2001
Headquarters	—	Grapevine, TX

Both tools are in CRM & Sales.